Revive & Thrive: Unleashing the Power of Humic & Fulvic Acid for Sustainable Growth
2024 Constantinus International Award Nominee, National Champion of Canada
Pictured L to R:
-
Wesley Paterson, CMC - President, Paterson Consulting Inc.
-
Dr. Abdallah Manasrah, CEO - Carbon OxyTech
-
Richard Ehret, President - Magnum Fabrication Ltd.
-
Taha Karaki, Research Intern - Carbon OxyTech
This mini case study is part of a series profiling nominees for the Constantinus International Award, showcasing excellence in consulting.
Background & Project Summary
This was the second project Paterson Consulting Inc. conducted with Carbon OxyTech through CMC Canada's Management Advisory Services (MAS) Program. During this 40-hour project we utilized successful data obtained from Olds College independent third party field studies proving superior performance in yield in multiple crops, utilizing less product than leading competitors and minimizing required water usage.
A variety of marketing resources, including a tool kit and white paper documents, were developed, along with the creation of targeted producer/grower lists with which to share successful results. These additional targeted pieces showed an additional need for custom branded products and a complete website redesign.
A Deeper Dive
In this groundbreaking venture, we embarked on a mission to not just redefine the agricultural landscape but to offer solutions that promise to minimize the global dependency on nitrogen fertilizers, slash water usage, and transform waste into gold.
Our Goal
To harness the untapped potential of Humic and Fulvic acids, nature's hidden gems, through innovative marketing strategies and cutting-edge scientific research. Our methodology was not just a plan, but a blueprint for innovation. We dove into the world of CMC Concepts, including OARR and ISO 20700, and engaged in comprehensive client meetings. Our focus was razor-sharp, directed at creating marketing tools that would highlight the revolutionary benefits of Humic and Fulvic acids. Through meticulous management of VFC students, development of compelling marketing materials, and leveraging grants & programs, we set the stage for a new era in agriculture.
Achievements That Speak Volumes
Our deliverables were not mere outcomes; they were milestones marking our path to success. Guiding the client towards the VFC Program and the Thrive SVG Conference, we unveiled opportunities for growth and networking. We navigated through challenges, transformed data into powerful marketing campaigns, and introduced the world to Soil Fuel - a brand that promises rejuvenation for the earth. Our arsenal of marketing materials, from trifold brochures to video scripts, fact sheets, and white papers, was designed to captivate and educate.
Results & Outcomes
The fruits of our labor were not just tangible but transformational. Our marketing campaign, enriched with data from Olds College, laid the groundwork for a sustainable future. Soil Fuel emerged as a beacon of hope, offering a sustainable alternative to traditional fertilizers.
Our efforts culminated in a compelling presentation at the Thrive SVG Conference in Calgary, AB, establishing new connections and sowing the seeds for future growth.
The impact of our project was profound. We not only created a suite of marketing materials but ignited interest in a technology that stands to minimize nitrogen fertilizer requirements, reduce water usage, and convert waste into high-value agricultural products.
Our vision for a sustainable agricultural future is now a reality, thanks to the power of Humic and Fulvic acids. Welcome to the revolution in AG Tech – where waste meets wonder, and science partners with soil to fuel a greener tomorrow.
The Value of CMC
The Certified Management Consultant (CMC) designation requires commitment to the highest professional and ethical standards through adherence to a Uniform Code of Professional Conduct.
The purpose of this Code is to identify those professional obligations that serve to protect the public in general, the client in particular, and the reputation of Certified Management Consultants.
Paterson Consulting Inc. adheres to this Code of Conduct, which guides its consultants’ and researchers’ activities.
